If you already have a website with an audience, sending those visitors off to a third-party streaming platform to watch your own content is a poor trade. The audience that knows your brand lands on a stranger's page. Conversion drops. The platform takes the relationship. PassCast Embed gives you the opposite. A branded paywall card that lives on your own site, takes payments through Stripe, plays the video right there in front of the visitor, and never asks them to leave your domain.
Who Embed is built for
Embed makes sense whenever there is an existing site with traffic that would convert better than starting from scratch. Niche sports content sites where the founder has built a following over years. Instructor and coaching sites where a personal trainer or tutor wants to sell access to training videos. Hobbyist sites covering motorsport, sailing, equestrian, or any vertical with a paying audience. Alumni networks, supporter clubs, and fan communities that already host their own pages. Local journalism sites covering matches, ceremonies, and community events that draw a regional audience willing to pay a few pounds for access.
The pattern in common across all of these is the same. The site owner has done the hard work of building an audience. The audience trusts the site brand. The site needs a way to monetise video content without surrendering that brand or that trust to a third party.
How the embed actually works
A site owner signs up for an Embed account, uploads a video or connects a live stream, sets a price, and copies a single line of HTML into their site. The result on the page is a branded paywall card. The visitor sees the site's own header and footer around it. They click to buy, pay with Stripe (card, Apple Pay, or Google Pay), and the video starts playing in the same card. No redirect, no new tab, no platform branding.
For sites that want a fully white-label experience without any PassCast attribution at all, the optional Whitelabel Embed add-on at £29 per month removes every trace of PassCast from the embed code, the payment receipts, and the viewer experience. Sites running serious traffic typically take this add-on as a baseline.
Pricing
Embed is free to sign up. No monthly fee, no setup fee, no minimum commitment. PassCast takes 12% of ticket revenue. There are two optional add-ons: Live Streaming at £18 per month enables live video on top of on-demand, and Whitelabel Embed at £29 per month removes all PassCast attribution from the visible experience. Most sites start with the free signup and add either or both add-ons once revenue justifies them.
See it in action
Browse live and upcoming events from organisations already using PassCast on the Community Hub.
Visit the Community HubFrequently asked questions
How much does PassCast Embed cost?
Free to sign up. There is no monthly fee on the base Embed tier. PassCast takes 12% of ticket revenue. Two optional add-ons are available: Live Streaming at £18 per month and Whitelabel Embed at £29 per month. Most site owners start with the free signup and add the paid options once they are converting.
Does the visitor have to leave my site to watch?
No. The Embed card lives on your page and the video plays inside it. The visitor stays on your domain through the entire payment and viewing experience. There is no redirect, no popup, and no third-party page.
Do I need a developer to set this up?
No. The embed is a single line of HTML that pastes into any CMS, page builder, or static site. WordPress, Squarespace, Wix, Webflow, Ghost, and any custom site all work. The site owner does not need to install a plugin, sign anything, or modify backend code.
Can I sell access to a series or library of videos, not just one?
Yes. Embed supports both single-video purchases and subscription access to a library. The site owner controls which videos are gated behind which prices. Many sites start by gating one premium video and expand to a library once the model is proven.
What does the visitor see on the page?
A branded card with the video title, a thumbnail, a price, and a buy button. The site owner controls the colours and the styling so the card matches the rest of the site. After purchase, the same card switches to play the video.
Can I remove all PassCast branding from the embed?
Yes, with the Whitelabel Embed add-on at £29 per month. With this enabled, the embed has no visible PassCast attribution anywhere. The viewer experience appears to belong entirely to the site.
How do I get paid?
Payments are collected directly into your Stripe Connect account in real time as people buy. Stripe pays out to your bank account on its standard schedule, usually within two to seven days. PassCast does not hold your money at any point.
Add a paywall to your site in an afternoon
Sign up for Embed in a couple of minutes, paste a line of HTML into your site, and start selling access to your video content the same day. No monthly fee, no contract, no approval queue.
Sign up for Embed