GAA clubs across Ireland and the diaspora are streaming championship matches, tournaments, and testimonial games to audiences who cannot make it to the ground. The technology has been the easy part for years. The hard part has always been charging for it without paying a monthly platform fee that eats the revenue. PassCast solves that. A club can be live with a paid stream in under an hour, keep eighty percent of ticket revenue, and pay nothing until people start buying.
Why clubs are switching
Most clubs that wanted to charge for streams in the past had three options. Pay InPlayer or a similar paywall provider a few hundred pounds a month for a Vimeo overlay. Cobble together a YouTube link with manual ticket emails and hope nobody shares the URL. Or stream for free and run a separate online fundraiser on the back of it. None of those scale and all of them cost the club either money or volunteer time.
PassCast was built specifically for clubs that fall between grassroots and county level. The Community tier is free to set up. The club only pays a percentage when the stream actually earns. That changes the calculation completely. A club running two or three big fixtures a year does not have to commit to a yearly platform contract for the privilege of doing so.
What a club gets
The club creates an event page with a description, kick-off time, and ticket price. PassCast generates a stream key for the encoder, which can be OBS on a laptop, a hardware encoder at the ground, or even a mobile phone running an RTMP app. Viewers buy a ticket, watch the live stream on the club's page, and get a seventy-two hour replay window so anyone who missed the live broadcast can still watch.
Payments go directly to the club's Stripe account. The club sees the revenue land in its own bank, not in a platform pot waiting to be paid out at month end. Discount codes for season ticket holders, sponsor logos on the viewer page, and an admin dashboard showing exactly who bought what are all included.
Clubs that want their own branded streaming page on a custom domain (for example tv.yourclub.com) can move to the Channel tier. That swaps the revenue share for a fixed monthly fee and a lower percentage, which works out cheaper for any club running more than a handful of fixtures a year.
Built by GAA people
PassCast is run by Kevin Fox and Sean Hegarty. Kevin has been the IT Officer for Armagh GAA for over fifteen years and built the platform after running into the same problem clubs are running into now. The product is shaped by what actually happens on a wet Saturday afternoon at a club ground, not by what looks good in a feature comparison spreadsheet. That shows up in the small details: the volunteer-friendly setup, the fact that the platform does not assume a production crew, and the willingness to spend a few minutes on the phone with a club secretary the day before a big game.
See it in action
Browse live and upcoming events from organisations already using PassCast on the Community Hub.
Visit the Community HubFrequently asked questions
How much does it cost a GAA club to live stream a match with PassCast?
PassCast is free to set up on the Community tier. The club pays nothing until viewers buy tickets. The platform takes 20% of ticket revenue and the club keeps 80%. There is no monthly fee, no setup fee, and no minimum commitment. Clubs that prefer a fixed monthly fee can move to the Channel tier, which lowers the revenue share to 8%.
Do we need broadcast equipment to stream a club match?
No. PassCast accepts a stream from any RTMP-compatible source. That includes OBS Studio on a laptop with a USB camera, a hardware encoder, or a phone running a streaming app. Most clubs start with a single camera and basic commentary and upgrade their setup once revenue justifies it.
Can we charge different prices for different matches?
Yes. Each event has its own ticket price set by the club. Many clubs charge between £5 and £10 for a regular match and more for a championship final. Discount codes can be created for season ticket holders or club members.
How quickly do we get paid?
Payments go directly to the club's Stripe Connect account in real time as tickets are sold. Stripe pays out to the club's bank account on its standard schedule, usually within two to seven days depending on the country. PassCast does not hold the club's money.
What happens after the match ends?
PassCast automatically converts the live stream into an on-demand replay within minutes of the broadcast ending. Anyone who bought a ticket has a 72-hour window to watch the replay. The club can extend that window or open the replay for new sales after the fact.
Can we put our club logo and sponsors on the stream page?
Yes. Every Community event page can carry the club name, logo, primary colour, and sponsor logos. Channel-tier clubs get full white-label branding including a custom domain so the stream lives at tv.yourclub.com rather than on passcast.tv.
Is PassCast affiliated with the GAA or with Armagh GAA?
PassCast is a commercial product of ArdSeek Media Ltd. It is not officially affiliated with the GAA. Co-founder Kevin Fox is the IT Officer for Armagh GAA and the platform is in active use by GAA organisations including Ulster Schools GAA, but PassCast operates independently.
Set up a branded streaming page for the club
Get in touch about a Channel-tier setup with your own domain at tv.yourclub.com, sponsor branding, and unlimited fixtures across the season. Most clubs are live within two weeks of the first conversation.
Talk to us about Channel