The earning potential of live streaming depends on three things: how many viewers you can attract, what you charge per ticket, and what percentage the platform takes. This guide gives you realistic numbers for community and grassroots events.
A simple calculation
Revenue equals viewers multiplied by ticket price, minus platform fees and payment processing. If 200 viewers buy a 5 pound ticket, that is 1,000 pounds gross. If the platform takes 20% and Stripe takes about 2.5%, your net revenue is roughly 775 pounds.
For a club that was previously earning nothing from diaspora viewers, 775 pounds from a single match is significant. And that is before replay sales.
What affects viewer numbers?
The most important factor is promotion. Events that are shared on social media, WhatsApp groups, and email lists consistently outperform events that are only posted on the club website.
The second factor is the event itself. A county final will attract more paying viewers than a regular league match. Premium events deserve premium promotion.
Scaling your revenue
Once you have a working streaming setup, the marginal cost of each additional event is near zero. Streaming every home match instead of just finals multiplies your total revenue across the season.
Replay sales add a second revenue window. Some events earn as much from replays in the week after the event as they do from live ticket sales.
Start earning from your events
PassCast Community charges no monthly fee and takes a 20% revenue share. Every pound you earn above that is yours to keep.
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