Not every live stream needs a fixed ticket price. Charity events, church services, and community fundraisers often work better with a donation model where viewers contribute what they can afford. Here is how to set it up.
Donation vs ticketing
A donation model lets viewers choose how much to pay, including nothing. This maximises reach because there is no price barrier, but it typically generates less revenue per viewer than a fixed ticket price.
The best approach for fundraisers is often a hybrid: a low minimum ticket price (1 to 3 pounds) with the option to add a donation on top. This ensures baseline revenue while still allowing generous supporters to give more.
Payment platforms for donations
Stripe, PayPal, and GoFundMe all support donation collection. The simplest setup is a Stripe payment link with a variable amount, shared alongside your stream link.
Some streaming platforms have built-in donation features that overlay a donation button on the video player. This captures donations at the moment of maximum emotional engagement.
Encouraging donations
Display a running donation total on screen if possible. Seeing others contribute encourages more people to give. Mention the donation link periodically during the stream, especially at emotional high points.
Send a thank-you message to every donor. Even an automated email makes a difference and increases the likelihood of future donations.
Stream for your cause
PassCast supports ticketed events with flexible pricing. Set a minimum price, allow voluntary top-ups, and raise funds for your organisation.
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