Your live events do not stop generating revenue when the stream ends. On-demand video, also called video on demand or VOD, lets viewers pay to watch recordings of past events whenever it suits them. This guide explains how to turn your archive into an ongoing revenue stream.
Automatic replay conversion
Most streaming platforms automatically convert your live stream into an on-demand recording when you end the event. This recording sits behind the same paywall as the live event, so viewers who missed the live broadcast can still purchase access.
Check that your platform supports this feature and that it is enabled before you go live. Some platforms delete recordings after a set period, so download a backup if you want long-term archive access.
Pricing replays
Replay tickets are typically priced at 50% to 75% of the live ticket. The value proposition is different: replay viewers lose the excitement of live viewing but gain the convenience of watching on their own schedule.
You can also bundle live and replay access at a slightly higher price than the live-only ticket. This encourages buyers to spend a little more for the added flexibility.
Building a content library
Over time, your recordings build into a library that has ongoing value. Schools can create a video yearbook. Sports clubs can offer season archives. Churches can maintain a sermon library.
A well-organised library with clear titles, descriptions, and thumbnails attracts more purchases than a chronological list of untitled recordings.
Your content keeps earning
PassCast automatically converts every live stream into an on-demand replay. Set a replay price and keep earning from your events indefinitely.
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