Multistreaming sends your live feed to several platforms at once, for example YouTube, Facebook, and your own website simultaneously. It maximises your reach, but it is not always the right choice. This guide explains how it works and when it makes sense.
How multistreaming works
Multistreaming tools take your single video feed and duplicate it to multiple destinations. Services like Restream, Switchboard, or the built-in multistream feature in some platforms handle this in the cloud, so you do not need extra upload bandwidth.
You encode once, send one stream to the multistream service, and it forwards the feed to each platform you have connected. Setup is usually as simple as logging into each platform and authorising access.
When to multistream
Multistreaming makes sense when your goal is maximum reach and the stream is free to watch. If you are trying to grow an audience, being on every platform helps people find you wherever they already spend their time.
It also works well for promotional events where you want to tease paid content. Stream the first half free on social media, then direct viewers to your ticketed platform for the full event.
When not to multistream
If you are selling pay-per-view tickets, multistreaming to free platforms defeats the purpose. Viewers will watch the free version instead of buying a ticket. For ticketed events, send your stream exclusively to your paid platform.
Multistreaming also splits your audience across platforms, making it harder to track total viewership and engagement in one place.
Keep your audience on your platform
PassCast gives you a single destination for your ticketed stream. No audience fragmentation, no free alternatives competing with your paid content.
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