Not everyone can watch live. Time zones, work commitments, and family schedules mean that a significant portion of your potential audience will miss the live broadcast. Offering replay access captures this audience and adds a second revenue stream.
Automatic vs manual replay setup
The best platforms automatically convert your live stream into an on-demand replay when you end the event. No downloading, no re-uploading, no manual conversion. The replay appears on the same event page and behind the same paywall.
If your platform does not support automatic conversion, you can download the recording and upload it manually. This works but adds friction and delays availability.
Replay pricing and access windows
A common approach is to offer replay access at 50% to 70% of the live ticket price. Alternatively, include replay access free with the live ticket and sell replay-only tickets at a reduced rate.
Time-limited access windows (48 hours, 7 days, 30 days) create urgency. Unlimited access captures late buyers but may reduce the perceived value.
Promoting replays
Share the replay link on social media within an hour of the event ending, while the event is still being discussed. Post highlights or key moments as teasers with a link to purchase the full replay.
For recurring events like league matches, promote the replay alongside the next upcoming event. Viewers who discover your stream through a future event may go back and purchase past replays.
Live today, replay tomorrow
PassCast automatically creates on-demand replays from every live stream. Set a replay price and keep earning after the event ends.
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