Setting the right price for your live stream ticket is a balancing act. Too high and you lose buyers. Too low and you leave money on the table. This guide gives you practical benchmarks and strategies for different event types.
Price benchmarks by event type
Club sports matches: 3 to 7 pounds. County or regional finals: 7 to 12 pounds. School concerts and plays: 3 to 5 pounds. Weddings and funerals: often free or by donation, sometimes 5 to 10 pounds. Conferences and seminars: 10 to 25 pounds. Music concerts: 8 to 15 pounds.
These are starting points, not rules. Your audience, the profile of the event, and local pricing norms all play a role.
The 30% rule
A reasonable starting point is to price your stream ticket at roughly 30% of what an in-person ticket would cost. If a match ticket is 10 pounds at the gate, a stream ticket at 3 to 4 pounds feels fair to most viewers.
Streaming viewers get convenience but lose atmosphere. Pricing should reflect that trade-off.
Offer a replay option
Setting a lower price for replay-only access captures additional revenue from viewers who cannot watch live. A common structure is full price for live access (which includes replay) and 50% to 60% of full price for replay only.
This two-tier approach can increase total revenue by 20% to 40% depending on the event type and audience.
Set your price, keep your revenue
PassCast lets you set live and replay prices independently. You control the pricing, we handle the payments.
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