Sponsorship is an often-overlooked revenue stream for live streaming. Local businesses are willing to pay for visibility in front of your audience, especially if you can show them viewer numbers and demographics. This guide covers practical sponsorship options for community streams.
What you can offer sponsors
Logo overlay on the stream, visible throughout the broadcast. Mention by the commentator at the start, during breaks, and at the end. Logo on the event page alongside the ticket purchase area. Pre-roll or mid-roll video ad slots (if your platform supports them).
The most popular option for community events is a persistent logo overlay in one corner of the stream plus a commentator mention. It is simple, non-intrusive, and easy for the sponsor to see.
Pricing sponsorship
Price based on expected viewership. A stream with 200 to 500 viewers is comparable to a local newspaper ad or a banner at the venue. Sponsor fees of 50 to 200 pounds per event are reasonable for community streams.
For regular streaming, offer package deals: sponsor all home matches for the season at a discounted per-match rate. This gives the sponsor consistent exposure and gives you predictable revenue.
Delivering value to sponsors
After the event, send the sponsor a short report: total viewers, peak concurrent viewers, replay views, and a screenshot of their logo on the stream. This proves value and makes renewal easy.
If you offer branded event pages, place the sponsor logo prominently on the page. This gives them visibility even to viewers who see the event shared on social media but have not yet purchased.
Add sponsor logos to your events
PassCast event pages support sponsor logos and branded overlays. Add sponsorship revenue on top of ticket sales.
Get started free