Selling virtual tickets for a concert stream requires a different approach than selling in-person tickets. Your audience is online, the competition for their attention is fierce, and the purchase decision happens in seconds.
Pricing and packaging
Offer tiered pricing: live-only, replay-only, and a live-plus-replay bundle at a small premium. This captures different audience segments and maximises total revenue.
Early-bird pricing with a deadline creates urgency and drives advance sales. Set the price 20% to 30% lower for the first week.
Promotion
The artist social media channels are the primary promotion channel. A single post from the artist reaches their most engaged fans directly.
Create a countdown: announce the stream two weeks out, open ticket sales one week out, and post daily reminders in the final three days. Use short video teasers from rehearsals to build excitement.
The purchase experience
The ticket page should load fast, show the event details clearly, and allow purchase in two clicks. Every extra step between "I want to watch" and "I am watching" loses buyers.
Support multiple payment methods: cards, Apple Pay, and Google Pay. Mobile buyers are the majority and they expect one-tap payment.
Sell out your virtual venue
PassCast provides a fast, mobile-friendly ticket purchase experience. Sell virtual concert tickets and keep your revenue.
Get started free