Rugby clubs at junior and senior level can generate meaningful revenue by streaming matches to supporters who cannot attend. The setup is straightforward with the right camera angle and a reliable internet connection.
Camera setup
An elevated wide shot from the halfway line is the standard for rugby, just as it is for football. The wider pitch means you may need a camera with good optical zoom to follow breakaway runs.
Rugby scrums, lineouts, and mauls benefit from a tighter angle. If you have a second camera, position it on the 22-metre line for set-piece close-ups.
Commentary and atmosphere
Rugby supporters love commentary. Even basic play-by-play with team names and try scorers adds significant value. A headset microphone connected to your laptop gives clear commentary audio without picking up wind noise.
Mix in ambient crowd and whistle sounds at a lower level so viewers feel the atmosphere of the ground.
Monetisation
Club rugby streams typically sell at 3 to 7 pounds per match. Big derbies and cup matches command the top end. Offer a replay option for supporters in different time zones.
Sponsor logos on the stream overlay are an additional revenue source. Local businesses that already sponsor the club are natural targets for streaming sponsorship.
Bring your club to every supporter
PassCast lets rugby clubs stream matches and sell tickets with zero monthly fees. Set up your first event in minutes.
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