Sports streaming has proven monetisation potential at every level of play. From grassroots club matches to regional championships, supporters are willing to pay to watch. This guide covers pricing strategies that maximise revenue while keeping tickets accessible.
Pricing by level
Grassroots and club matches: 3 to 5 pounds. County or regional championship matches: 5 to 8 pounds. Provincial or national semi-finals and finals: 8 to 15 pounds. These are per-match prices that most audiences find reasonable.
The key benchmark is the gate price. Stream tickets should be 25% to 35% of the in-person ticket price. Viewers get convenience; they sacrifice atmosphere. Price accordingly.
Season passes and bundles
For clubs that stream regularly, a season pass offers viewers a discount for committing to the full season upfront. Price it at the cost of 6 to 8 individual match tickets to give a meaningful saving.
Bundle packages (for example, all quarter-finals and semi-finals) work well for knockout competitions where the schedule is published in advance.
Replay pricing
Offer replay access at 50% to 70% of the live ticket price. This captures viewers in different time zones and those who could not watch live. Replay access should be available for at least 48 hours after the match.
Some clubs include replay access free with the live ticket and sell replay-only tickets separately. This increases the perceived value of the live ticket.
Your match, your price
PassCast lets you set live and replay prices independently. You decide what to charge, we handle the payments.
Get started free