Setting up a school stream is the easy part. Getting parents to actually buy a ticket and watch is the challenge. This guide covers practical promotion strategies that work for school audiences.
Start early
Announce the stream at least two weeks before the event. Parents need time to plan, especially if the event is during working hours. Include the stream link in every communication: newsletters, emails, app notifications, and WhatsApp messages.
Send a reminder the day before and one hour before the event. Many purchases happen in the final hour before the stream starts.
Use every channel
School newsletters reach some parents. WhatsApp class groups reach others. Facebook school pages reach a different group entirely. Use all available channels to maximise coverage.
Ask class teachers to mention the stream during drop-off and pick-up. A personal mention from the teacher is more effective than a mass email.
Remove barriers
Make the purchase process as simple as possible. One click from the message to the ticket page. No account creation. Card payment, Apple Pay, or Google Pay.
For families who are not comfortable paying online, offer an in-school ticket purchase option where the office sends them a link after payment.
Involve the students
Students are your best promoters. When a child tells their grandparents that the concert is being streamed, the grandparents will watch. Encourage students to share the stream link with their extended family.
Reach every family
PassCast provides a simple share link and one-click purchase experience. No app downloads, no account creation. Just click and watch.
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