Live streaming extends the reach of fundraising events beyond the venue walls. People who cannot attend in person can still participate, donate, and feel connected to the cause. This guide covers the setup for charity and fundraising streams.
Ticketed vs donation-based
For structured events like concerts, dinners, and shows, pay-per-view ticketing works well. Viewers buy a ticket just as they would for the in-person event, at a lower price.
For community appeals and telethon-style events, a free stream with a prominent donation link generates broader reach and captures more individual contributions.
Maximising engagement
Display a running donation total on screen. Seeing the total climb encourages more contributions. Update it regularly and celebrate milestones during the stream.
Read out donor names (with permission) during the broadcast. Public recognition motivates further giving.
Technical setup
The setup is the same as any other event stream: camera, internet, platform. The key difference is ensuring the donation or ticket link is prominently visible on the event page and mentioned regularly during the broadcast.
Stream for your cause
PassCast supports ticketed events and flexible pricing for charity streams. Every pound of ticket revenue goes directly to your Stripe account.
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