Selling tickets for a school stream is different from selling concert tickets to the general public. Your audience is parents and family members who are already motivated to watch; they just need a simple, trustworthy way to pay and access the stream.
Keep it simple
Parents are busy. The purchase flow should be as short as possible: click the link, enter card details, watch the stream. No account creation, no app download, no complicated login process.
Send the ticket link directly in the school newsletter and class WhatsApp groups. Include the price, the event time, and a clear call to action.
Pricing for schools
School events are typically priced at 3 to 5 pounds per ticket. This feels fair to parents and generates meaningful revenue for the school. Offer a family ticket option if the platform supports it.
Some schools offer free access with a suggested donation amount. This is inclusive but typically generates less revenue than a fixed ticket price.
Handling non-tech-savvy families
Not all parents are comfortable buying tickets online. Include a brief "how to watch" guide with the stream link, explaining the process step by step with screenshots if possible.
Offer to answer questions at the school office or reception. Having a person parents can ask removes a barrier to purchase.
Ticketing that parents trust
PassCast provides a simple, secure ticket purchase experience. One link, one price, no account needed. Perfect for school events.
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