Live streaming is a powerful tool for nonprofits. It extends the reach of events, engages remote supporters, and creates new revenue opportunities. This guide covers how charities and nonprofits can get started with streaming.
Why nonprofits should stream
Nonprofits have passionate supporters who are geographically dispersed. Events, campaigns, and stories that would normally reach only those in the room can reach thousands online.
Streaming also creates content for future use: fundraising videos, impact stories, and event highlights that can be repurposed for campaigns and grant applications.
Low-cost setup
Nonprofits often operate on tight budgets. The good news is that streaming does not require expensive equipment. A smartphone, a free platform, and existing internet is enough to get started.
Many streaming platforms offer discounted or free tiers for nonprofits. Check whether your chosen platform has a charity rate.
Engagement strategies
Use streaming to tell impact stories in real time. A live visit to a project site, an interview with a beneficiary, or a behind-the-scenes look at your work creates emotional connection that drives donations.
Combine streaming with a fundraising appeal. Show the work, explain the need, and provide an easy way to donate, all in one broadcast.
Amplify your impact
PassCast Community is free to use with no monthly fees. Stream your events, tell your story, and raise funds for your cause.
Get started free